Demo Cost Calculator
Every no-show burns AE hours and leaks pipeline. Enter your numbers to see the annual cost, then read how on-demand AI demos recover it. Methodology: AI demo ROI business case.
No-shows / month
12.0
36.0 AE hours wasted
Wasted spend / year
$64,800
AE time spent on demos that never happen
Recoverable pipeline / year
$360,000
Conservative: half the no-shows served on demand
Frequently asked questions
How is demo no-show cost calculated?
Multiply monthly demos by your no-show rate to get wasted demos, multiply by hours spent per demo (prep, waiting, follow-up), then by fully loaded AE hourly cost, then by 12. The calculator above does this live from your inputs.
What is a typical B2B demo no-show rate?
Most B2B teams report 20 to 40 percent no-shows on scheduled demos, higher for inbound self-serve bookings. Use your own CRM data for the exact figure; the default of 30 percent is a mid-market starting point.
How do on-demand demos recover this pipeline?
On-demand AI demos serve prospects the moment intent is highest instead of days later, so a share of would-be no-shows still experience the product. The estimate conservatively assumes half the no-shows are served at a 20 percent close rate.
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